Toyota became the third brand sold in Europe in 2021
- With 600,000 vehicles sold over the 9 months of 2021, Toyota became the third brand sold in Europe, behind Volkswagen (1,150,000 units) and Peugeot (just over 600,000), and ahead of BMW, Renault and Mercedes, while in 2020, the Japanese brand was still eighth in the general classification.
- The success of the new generation of the Toyota Yaris (144,774 sales over 9 months) partly explains this spectacular increase. The Yaris is in fact in 2nd place at European level over the first 9 months of 2021, behind the Volkswagen Golf (168,618 sales). While the Toyota range is much more compact than BMW, Audi or Mercedes ones, the Japanese brand manages to be a leader of the European market, ahead of these three German brands. Indeed, the Toyota range is organised mainly around the Aygo, Yaris, Corolla, Camry, CHR, RAV4 and Prius. New models like the Yaris Cross and Corolla Cross are launched onto the market, which will logically increase the carmaker's sales volume in Europe, to end the year at the second rank, ahead of Peugeot.
- Traditionally, UK has been Toyota's largest market in Europe, with the exception of 2020, where the French market was first.
- The second characteristic specific to Toyota is the significant share of hybrid powertrain (HEV) in the carmaker's sales, with 56% in 2020 and 62% in 2021. This share has steadily increased in recent years. It was only 32% in 2014 and 42% in 2017. Toyota is the most "hybridized" brand behind the Lexus brand, which exceeds 95% of hybrid sales, but which is also part of the Toyota group.
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