GM is bringing the Chevrolet Malibu back to production in North America
- The GM group had decided in 2020 to stop the production of all its American sedans of the Chevrolet and Cadillac brands (Buick no longer manufactures sedans in North America since 2019). The last sedan to be discontinued in North America was the Chevrolet Malibu, a mid-range car that had been very successful from the 1960s onwards and arguably didn't deserve to be retired, despite plummeting sales in 2019, 2020 and 2021.
- The Chevrolet Malibu was therefore discontinued in North America in February 2021, which caused a shift in customers not to SUVs from the various brands of the GM group but to equivalent sedans from Japanese and Korean brands. This transfer of customers therefore resulted in an increase in sales of Japanese and Korean sedans in North America and a general decline in GM sales in this region. Toyota overtook GM in the US market for the first time in 90 years.
- In total, GM's sales fell from 6.5 million to 6.0 million units worldwide from 2020 to 2021, while Toyota's increased from 9.4 million to 10.3 million in the same time, the Japanese manufacturer having also benefited from the discontinuation of Ford sedans in North America (the Ford group went from 4.2 million to 3.7 million sales worldwide from 2020 to 2021).
- Aware of this situation, the GM group put its Chevrolet Malibu back into production in North America in November 2021. Sales have resumed since the start of 2022.
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