The manufacturers most affected by the drop in volumes in the USA over the first 8 months of 2022
- The US automotive market is having a mediocre year in 2022, as it fell 14.5% over the first eight months of the year compared to the same period of 2021 (+1.7% compared to 2020 and -19.1% compared to 2019), a drop comparable to that recorded in Europe (29 countries).
- Total registrations in the USA did not exceed 9.14 million light vehicles (PC+LCV = European segmentation) over the first eight months of 2022, compared to 10.69 million units over the first eight months of 2021.
- Which manufacturers were the most impacted on the US market during this period?
- Japanese brands were the hardest hit, with Honda losing 40% of its sales, Nissan down 32%, Mazda down 23%, Toyota down 18% and Subaru down 16%.
- The German Volkswagen group is also very impacted by losing 22% of its sales, as well as Volvo (-26%) belonging to the Chinese group Geely and Jaguar Land Rover (-40%) belonging to the Indian group Tata Motors.
- American manufacturers are less affected: GM (-12%), Chrysler (-13%) and especially Ford, which only lost 0.2% of its sales.
- The Korean group Hyundai-Kia (-9%) is holding up well, thanks to a renewed and well-adapted range, in the same way as BMW (-7%) and above all Mercedes, which has managed to improve its sales volume (+10%).
- But it is above all Tesla (+90%) that is progressing.
- And at the same time new brands are appearing on the US market, such as Rivian, Polestar, Karma and Lucid. But these new brands currently only represent 0.2% of the US market.
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