In 2023, Chinese brands sold 353,276 cars in Europe (29 countries)
- Chinese brands continued their commercial offensive in Europe in 2023 (analysis on 29 countries: EU minus Malta + UK + Switzerland + Norway), through a range of products mainly based on BEVs (battery electric vehicles) at prices very competitive compared to European models. The sales of Chinese brands in Europe 29 countries stands at 353,276 units in 2023. Even in France, a country which decided at the end of 2023 to add LCA criteria to the ecological bonus (amount of 5,000 Euros) which impact Chinese models produced in China, Chinese models remain competitive. In particular, some Chinese carmakers have decided to lower their prices or even temporarily cover the ecological bonus.
- Chinese carmakers also sold 454,786 cars in Russia (vehicles almost all imported, and not produced locally), 59,097 in Turkey and 3,233 in Ukraine, meaning a total of 870,392 in this “large Europe” region. And this total does not include Volvo, a brand owned by the Chinese Geely.
- Compared to 2022, Chinese carmakers have therefore more than doubled their sales in the “large Europe " as at the time we had not reached 350,000 sales including 200,000 units in Europe 29 countries .
- An analysis by brand shows that MG (subsidiary of the Chinese group SAIC) remains the Chinese leader on the European market of 29 (with 230,000 sales, or two sales out of three) while in Russia and Turkey, it is the brand Chery which is ahead of all its competitors, with one in two sales. BYD has only sold 16,000 cars in Europe in 2023 (none in Russia) even though this carmaker has decided to build an assembly plant in Hungary. Sales by Chinese carmakers in Europe are expected to continue to grow in 2024 and exceed one million units for the first time across the entire European continent if we include Russia and Turkey.