The Honda group sold 4.2 million vehicles in 2023
- The Honda group (Honda, Acura) sold 4.2 million vehicles worldwide in 2023 compared to 3.8 million in 2022, which represents an increase of 10.9%. This volume allows the Honda group to remain the sixth carmaker in the world, well behind the Stellantis and GM groups.
- For several years, Honda seems to be in decline for its automotive division, the carmaker having gradually gone from 5.3 million vehicles sold worldwide in 2018 to 4.2 million units in 2023. Among Japanese carmakers, only Nissan experienced an even greater decline than Honda.
- Honda's latest models have not been as successful as expected and the late launch of electric cars has failed to meet expectations, resulting in Honda becoming one of the world's most late in the BEV market. Honda has for many years preferred to invest in the hybrid engine, like Toyota. As a result, sales of Honda BEV models are almost zero in 2023.
- Added to this is Honda's disinterest in the European market which resulted in the closure of its factories located in England and Turkey. In addition, competition in China has weakened Honda's position in this market, with its local sales gradually decreasing from 1.7 million in 2020 to 1.2 million in 2023. However, China still accounts for 31% of Honda global sales in 2023, compared to 33% for the USA and 15% for Japan.