The range of BEVs of GM in USA is expanding
- After a period of conservatism in the battery electric vehicle market with the Chevrolet Bolt then the Silverado EV pick-up, the GM group announces that it is investing more massively with high-margin models. This strategy does not integrates the BEVs sold in China under the Wuling and Baojun brands which are small cars specifically designed for the Chinese market. In North America, the GM group targets mid-range and high-end SUV customers, which are the most popular vehicles in this region.
- The GM group concluded an agreement in 2022 with the Japanese Honda to design and produce new battery electric vehicles intended mainly for the American market. But this agreement was recently cancelled by Honda and consequently, the GM group must continue alone on the path of electrification of its models.
- The battery electric platform designed by GM and Honda will therefore have only been implemented twice at Honda (Honda Prologue and Acura ZDX) but it already mounted on six models at GM (Chevrolet Blazer EV, Chevrolet Equinox EV, Buick Electra E4, Buick Electra E5, Cadillac Lyriq, Cadillac Optiq) to which other models could be added in the future.
- This platform named GM BEV3 by the American carmaker covers vehicles from 4.75 m to 5.00 m and will be joined in the medium term by a smaller GM BEV2 platform for compact models (4.50 m to 4.75 m) and in the longer term by a GM BEV1 platform intended for subcompact models (4.25 m to 4.50 m). Compared to Tesla, GM's BEV models are distinguished by a different design adapted to each brand. The volumes produced (250,000 units per year worldwide for all six models), however, will be much lower than (1.2 million SUVs produced worldwide in 2023).