Norway and Germany leaders of the BEV sales growth by 2025
- Norway
• The Norwegian battery electric vehicle (BEV) market is expected to rebound strongly in 2025 after declining in 2023 and 2024 compared to 2022. In the first five months of 2025, BEV sales increased by 36% compared to the first five months of 2024 (51,710 units vs. 37,962) and accounted for 90.5% of new car sales in Norway. This allows the country to remain on track to achieve its target of 100 zero-emission vehicle sales by January 1.
• This recovery appears to be linked to an economic recovery after the start of a recession in 2023, which has boosted consumer confidence. Norway has gradually reduced some tax incentives, but maintains a favorable policy for electric vehicles. Internal combustion vehicles remain heavily taxed, while BEVs benefit from exemptions and practical advantages, such as discounts on tolls and parking.
- Germany
• The German BEV market also shows signs of recovery in 2025, following a sales decline in 2024. In the first five months of 2025, sales reached 201,563 units (compared to 138,973 in the first five months of 2024), an increase of 45%. BEVs account for 17.5% of the German market over the period.
• The end of purchase subsidies at the end of 2023 led to a sales drop in 2024, but lower vehicle prices and improved charging infrastructure appear to be boosting demand. Germany is considering the possibility of new measures to support the purchase of battery electric vehicles, following the example of France, which will implement a new system (CEE = energy savings certificate) on July 1, 2025, which should replace the ecological bonus for private buyers of a battery electric car.
- Norway and Germany are therefore following different trajectories, but both are expected to experience a strong recovery of their BEV market in 2025. It is worth noting that despite a BEV market share of only 17.5%, Germany registers four times more BEVs than Norway, a country in which the BEV market share is 90.5%.