Dodge and Chrysler brands at a low point
- The Dodge brand is the surviving main stream brand of the former Chrysler group, which during its heyday (1955-1960) included five brands, three of which were main streams (Plymouth, Dodge, De Soto) and two premium (Chrysler, Imperial).
- The product range policy imposed on the Dodge brand led to a drastic drop in its sales in the United States and consequently in its production volume. Indeed, FCA management decided to eliminate the Dart, Avenger, Journey, and Viper models, which contributed either to sales volume or to the Dodge brand image. But the most dramatic decision was to discontinue the Caravan minivan, one of the brand's best-selling vehicles, the reason being that this model was not in line with Dodge's sporty character. As a result, Chrysler (the only surviving premium brand from the former Chrysler group) was the sole entity authorized to market the Caravan's replacement, the Pacifica, as this minivan better suited Chrysler's luxury image.
- Today, Dodge only sells three models, the Charger sedan, the Charger coupe and the Durango SUV, while Chrysler only offers one model in its lineup, the Pacifica minivan also sold under the name Voyager.
- Dodge's downfall was the result of three strategic choices that proved unfortunate: first, reducing the Dodge range to three models; second, prioritizing electric motors on the Charger sedans and coupe when demand was more focused on internal combustion engines; third, refusing to market a luxury version of the new Charger sedan under the Chrysler brand as a replacement for the Chrysler 300 sedan, which sold 1.5 million units from 2004 to 2024 and was derived from the old Dodge Charger sedan.