RAM will launch the Rampage pickup truck in Europe
- The European market (30 countries: EU + United Kingdom + Switzerland + Norway) for pickup trucks had experienced significant growth between 2010 and 2018, thanks mainly to Nissan and its Navara pickup truck. The company's CEO, Carlos Ghosn, fought hard to promote this type of vehicle in Europe, which was still very marginal at the time, contrasting with the US market, which had a high demand for pickup trucks and still does today (pick-ups represent nearly 20% of the market).
- In Europe, pickup truck sales had doubled from 2012 to 2018, rising from 57,000 to 114,000 units. However, this level was never surpassed, and sales fell to 105,000 in 2019 and then to 75,000 in 2020. After a slight rebound in 2021 (88,000 sales), the pickup truck market fell again in 2022 (62,000 sales). This was the period when the Mitsubishi L200 and Nissan Navara withdrew from the European market due to a lack of demand. Since then, the European pickup market has remained stable, at around 80,000 sales per year, driven by the Ford Ranger and Toyota Hilux .
- A new pickup truck will be offered in Europe from January 2026. It is the RAM Rampage. The RAM brand originated from the former Dodge Trucks division and is part of the Stellantis group, along with Dodge and Chrysler. The Rampage is the smallest pickup truck in the RAM lineup and is not sold in the United States. It is based on the platform of the previous-generation Jeep Compass and the Alfa Romeo Tonale/ Dodge Hornet. However, its length exceeds 5.00 m. This model will be imported from Brazil where it is produced. Perhaps a consequence of the Mercosur agreement discussed in a previous Auto Analysis.