Hybrid European sales breakdown
- According to figures released for the first nine months of 2018, sales of non-rechargeable hybrid cars (HEV) are expected to reach 450,000 units in Europe over full year 2018, compared to 365,000 units in 2017, 208,000 units in 2015 and 118,000 units in 2010. This volume is equivalent to 3% of the European market in 2018 (compared to 2% in 2017).
- Given the Toyota group's history in this technology (Toyota launched its first hybrid car in 1997), it is normal that most hybrid cars sold in Europe are from this group.
- In 2018, 83% of HEV cars are Toyota or Lexus, compared to 57% in 2015 and 54% in 2010. It is true that after the Prius hybrid, Toyota has expanded its range of hybrid cars, with the launch of the hybrid Auris (in 2010), the hybrid Yaris (in 2012), the hybrid RAV4 (in 2016), the hybrid CHR (in 2017) not to mention the Lexus.
- It should be added, however, that the Korean group Hyundai-Kia has successfully entered the hybrid car market, with its Hyundai Ioniq and Kia Niro, as it now occupies more than 15% of the European hybrid market, compared to 0% in 2015.
- Other manufacturers who had tried to enter the market for hybrids, whether French (PSA), German (BMW, Mercedes) or British (JLR), all stopped their HEVs to launch rechargeable hybrids (PHEVs). Only Toyota and Hyundai-Kia (and Honda) still believe in the non-rechargeable hybrid.
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