SUVs and pickups will represent 75% of the US market from 2021
- According to forecasts from carmakers based in North America, the US market is expected to decline by nearly 20% in 2020, due to the coronavirus crisis. By comparison, the US market fell by 18% in 2008 compared to 2007, due to the financial crisis, and had again fallen by 21% in 2009 compared to 2008, before resuming the path of growth, from 2010. It was not until 2014 that the American market returned to 2007 pre-crisis levels.
- In 2020, the coronavirus crisis will probably not cause a further decline in the US market in 2021 or a bankruptcy of GM or Chrysler as in 2009.
- But the coronavirus crisis had an unexpected consequence: carmakers, forced to make very significant savings in order not to crash, are focusing on their most profitable models, that is to say SUVs and pickups. Consequently, they giving up on the less profitable models or those which sell in small quantities, in particular the sedans. The Covid-19 therefore played a role of accelerator, because such decisions were already underway at a good number of carmakers, especially the Americans.
- In this context, the market share of SUVs and pick-ups will inevitably continue to increase, so that we can expect a proportion of 75% of sales of SUVs and pick-ups in the USA from 2021, against a proportion of 25% of sedan sales. In the first half of 2020, the proportion is already 73% and 27% respectively (against 71% and 29% in 2019).
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