Suzuki is the second world largest carmaker of Kei cars, behind Daihatsu
- The Suzuki firm remains to this day the second largest carmaker of Kei cars (behind Daihatsu), these small vehicles less than 3.40 m long which benefit from advantages in Japan (licencing costs and taxes cuts) and are similar to European A-segment cars.
- Kei cars represent a third of the Japanese car market. Among the 1,425,000 Kei cars sold in Japan in 2019, 401,000 were Suzuki-branded, compared to 455,000 Daihatsu and 303,000 Honda. Suzuki therefore holds 28% of the Japanese market for Kei cars in 2019, against 32% for Daihatsu and 21% for Honda. The other Japanese carmakers have a small market share in the Kei cars category.
- In 2019, the Suzuki firm sold 2.9 million vehicles worldwide (including a third of Kei cars) including its Indian subsidiary Maruti.
They were sold mainly in India (1,512,000 units), Japan (696,000 units) and South-East Asia (285,000 units) and Europe (232,000 units). These four markets represent 94% of Suzuki's sales. The 15% drop in Suzuki's worldwide sales recorded in 2019 is explained by its bad results in India (-240,000 sales), China (-30,000 sales), Japan (-20,000 sales), Pakistan (- 27,000 sales) and Indonesia (-18,000 sales).
They were sold mainly in India (1,512,000 units), Japan (696,000 units) and South-East Asia (285,000 units) and Europe (232,000 units). These four markets represent 94% of Suzuki's sales. The 15% drop in Suzuki's worldwide sales recorded in 2019 is explained by its bad results in India (-240,000 sales), China (-30,000 sales), Japan (-20,000 sales), Pakistan (- 27,000 sales) and Indonesia (-18,000 sales).
- Suzuki is therefore weakened today, in particular because it has withdrawn from the North American and Chinese markets, but also because it has completely failed in its response to the growing demand for alternative engines (BEV and PHEV). Consequently, the carmaker get closer to Toyota, which now supplies it with its own hybrid models (under the names Suzuki Across and Suzuki Swace).
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