The Japanese market (PC + LUV) declined by 11.5% in 2020
- The Japanese market for passenger cars (PCs) and light utility vehicles (LUVs) declined by 11.5% in 2020, to 4,598,615 units from 5,195,000 in 2019, due to the coronavirus crisis. It is a result honorableas the world market fell by almost 14%.
- Between 2012 and 2019, the Japanese automotive market remained stable, fluctuating between 5 million units and 5.5 million. The 2020 year marks a return to 2009 levels, in the midst of the financial and economic crisis. In the past fifteen years, only 2011 has seen a real relapse, due to the disastrous consequences of the tsunami that hit Japan that year. The market was then back down to 4.2 million units, the lowest figure since 1977.
- For 2021, Inovev is counting on a revival of the Japanese market, which should return to its levels recorded between 2012 and 2019, i.e. a volume of around 5 million units.
- The Kei cars segment, i.e. small cars close to the European A-segment, represented 37% of the Japanese market in 2020, or 1,718,088 units, of which 536,292 are Daihatsu and 523,604 Suzuki. These two brands representing nearly two thirds of kei cars sold in Japan last year.
- In total, the Toyota group holds 46.9% of the Japanese market in 2020, with its brands Toyota, Daihatsu, Lexus and Hino, largely ahead of Suzuki (13.7%) and Honda (13.5%). Renault-Nissan (11.5%), Mazda (3.9%), Subaru (2.3%) and Isuzu (1.5%) follow. Imports represented 5.6% and remain at a stable level. Electric car sales remained at a very low level, around 2.5% of the Japanese market in 2020.
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