The Mexican market (PC + LUV) fell by 28% in 2020
- The Mexican market for light vehicles (passenger cars - PCs - and light utility vehicles - LUVs) fell by 28% in 2020, to 949,353 units against 1,319,000 in 2019, due to the coronavirus crisis, which is a very poor result as the world market shrank by almost 14%.
- The Mexican market returns to the 2014 level, after uninterrupted growth observed between 2014 and 2017. The decline recorded in 2018 and 2019 was amplified in 2020 by the Covid-19 crisis, but we can expect a relaunch of the Mexican market in 2021, which should return to a volume of approximately 1.2 million units. In this context, SUV sales represented 25% of the Mexican market in 2020, compared to 24% in 2019.
- By carmaker, the Renault-Nissan group (-27% of sales in 2020 compared to 2019) remains the leader in the Mexican market, with nearly a quarter of the market (23.3%) thanks to its Nissan brand. This carmaker is ahead of GM (-29.1%) which still holds 15.8% of the market, Volkswagen (-30.7%) which has lost a lot of influence over the decades and now only holds 13.3% of the market. Hyundai-Kia (-25%), which is a recent player in this market, quickly established itself (11.1% of the market). Next come Toyota (8.1%), FCA (5.2%), Honda (5.2%) and Mazda (4.9%).
- Ford has now only 4% of the Mexican market, and it is possible that this carmaker will exit this market in the coming years, to fit in with its strategy of focusing on most profitable markets. Ford has already exit the Russian market recently and is gradually moving back from the South American market.
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