Sales of the Mégane BEV have exceeded those of the Mégane with combustion engine
- The battery electric Renault Mégane E-Tech (BEV) was launched in 2021 and came onto the market in January 2022. Although it is in the same segment (C-segment) as the model with internal combustion engine and has a similar length (internal combustion engine: 4.36 m and electric drive: 4.20 m), this model, in addition to being electrified, has some significant differences with the Mégane with internal combustion engine, which was launched in 2016 and continues its career.
- The manufacturer refused to sacrifice the internal combustion engine model when the battery electric Mégane E-Tech was launched, as Smart had done with its Fortwo and Forfour, for example, resulting in a 75% slump in Smart sales.
- This strategy of keeping the old internal combustion engine model alongside the new electric model has recently been applied by Volvo, which continues to market the old XC90 SUV alongside the new EX90 SUV with an electric motor.
- Sales figures reported by the various European statistics agencies show that sales of the old Mégane with an internal combustion engine declined, while sales of the new Mégane with an electric motor increased. In August 2022, sales figures for the new Mégane exceeded those of the old model, and the gap between the two models has widened steadily since then. Cumulative sales of both models are returning to the 2021 level, when only the combustion-engine Mégane was launched.
- In October 2022, European sales of the electric Mégane E-Tech reached 4,500 units, while those of the combustion-engine Mégane did not exceed 3,000 units. According to Inovev, the career of the Mégane with internal combustion engine is expected to continue until demand begins to weaken, starting probably in 2024. The electric Mégane E-Tech would then represent the Renault brand's C-segment sedans alone until its replacement, which is expected in 2028.
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