The Moroccan passenger car market remains stable in 2023
- The Moroccan passenger car market grew significantly between 2005 and 2017, going from 60,000 passenger cars to 180,000 (sales peak reached in 2017), then it declined from 2017, gradually falling to 140,000 in 2023. To justify this drop in sales, the Moroccan authorities evokes the Covid crisis in 2020, then a shortage of semiconductors and a disruption of global logistics in 2021, then the consequences of the Russian-Ukrainian conflict in 2022 with a strong increase in the price of raw materials and oils. In 2023, local demand stabilized at a low level (140,000 sales compared to 143,000 in 2022).
- By brand, we have observed a consolidation of carmakers positions for several years, meaning that the ranking of the top ten brands does not really change, with Dacia keeping its leading position (27% of the market in 2022) thanks to the production of Logan and Sandero in Tangier ahead of Renault (15%) which maintains its second place, Hyundai (9%) third and Peugeot (8%) fourth. These four brands represent 59% of the market in 2022 compared to 58% in 2021.
- Sales of xEVs remain very low, with 5,027 full-hybrids sold in 2022 (compared to 4,196 in 2021), 516 plug-in hybrids (compared to 421 in 2021) and 171 battery electric vehicles (compared to 267 in 2021), i.e. 5,714 in total (compared to 4,884 in 2021), which represents 4% of the Moroccan market. Diesel still represents the vast majority of sales of thermal cars (86% in 2022) but it is declining from year to year (94% in 2018, 91% in 2020, 89% in 2021).