Morocco could produce more than one million vehicles per year from 2030 onwards
Morocco produced 600,000 vehicles in 2024 (410,000 Renault-Dacias and 190,000 Peugeots), excluding battery electric L6/L7 cars (20,000 units last year) such as the Citroën Ami, Fiat Topolino, and Opel Rocks-e. It plans to produce over one million vehicles from 2030 onwards, thanks to the expected doubling of production volume at Stellantis.
 
Stellantis says it wants to produce 535,000 vehicles of all types each year from 2030, including 400,000 B-segment cars like the Peugeot 208 (200,000 units per year) and another model based on the Smart Car platform (200,000 units per year), perhaps the future Fiat 500 expected in 2030, and 135,000 small vehicles divided into 70,000 battery electric microcars and 65,000 battery electric Fiat Tris three-wheelers. The factory will also produce hybrid engines (350,000 per year) and charging stations (200,000 per year).
 
Given that the Moroccan car market is around 165,000 units per year, it is certain that the Kenitra plant (like the Renault-Dacia plant in Tangier) will have to export most of its production. In 2024, Morocco exported nearly 70% of its production, compared to nearly 60% in 2019 (the first year of operation of the Kenitra plant). This rate is expected to increase with the doubling of production capacity at the Stellantis plant in Kenitra. This high export rate will approach that of Eastern European countries such as Romania, Hungary, Czechia or Slovakia, with even lower labor costs.
 
Inovev'sforecasts predict a volume of 850,000 light vehicles produced in Morocco in 2030 (excluding the L6/L7), taking into account the evolution of the European market, the main buyer of vehicles produced in the country.
 
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