Tesla's global sales down 7% year-to-date through 2025
- Tesla's global sales were still slightly down in November 2025 (compared to November 2024), with the automaker recording an overall sales decline of around 2%, compared to a 19% drop in October (compared to October 2024). For the first 11 months of 2025, Tesla's sales are projected to fall by 7% to less than 1.6 million units, compared to 1.7 million units in the same period of 2024. For the full year 2025, Tesla could lose 100,000 cars compared to 2024 and fall below 1.7 million units, while its most direct Chinese competitor, BYD, is projected to grow by 10% globally in the first 11 months of 2025 and could gain 500,000 cars compared to 2024, approaching 4.7 million vehicles sold, even though nearly half of those are PHEVs. BYD's strong performance stands in stark contrast to Tesla's decline in global markets.
- BYD offers around twenty different models in its catalog, while Tesla only offers four (two of which are nearing the end of their life cycle: the Model S and X). Tesla's future therefore appears very uncertain, especially since the Trump administration in the United States has eliminated, starting in October 2025, the subsidies for electric vehicle purchases that had been in place for over 15 years, which will impact future Tesla sales. The year 2025 will end with a decline of at least 5% in Tesla sales in the US market.
- The European market has become very unfavorable to Tesla following, among other factors, the stances taken by its CEO, Elon Musk. Tesla sales are down 29% year-to-date through 2025, a decline that will be difficult to recover, especially as Chinese electric vehicle carmakers are simultaneously making aggressive moves in this market. The Chinese market remains an exception, not yet collapsing, but is down 8% year-to-date through 2025. The only positive point is Tesla's progress in South Korea and Turkey.