The Tesla Model Y remains the best-selling BEV in Europe in 2025
- In a European market (30 countries = EU + UK + Switzerland + Norway) of battery electric vehicles (BEVs) which represented 2,579,209 units in 2025 (19.5% of the market), compared to 1,993,102 in 2024 (15.5% of the market), andso, with a 29.4% increase, the Tesla Model Y remains the best-selling BEV in Europe last year, but with great difficulty, since the model is losing 30% of its sales compared to 2024.
- Tesla Model Y sales reached 144,097 units in 2025, compared to 204,967 in 2024. This sharp drop in sales can be attributed to customer fatigue with a model that has remained virtually unchanged since 2019, the appeal of new battery electric Chinese models, and also the political stances of Tesla CEO Elon Musk.
- In second position, the Skoda Elroq made a spectacular breakthrough, since its career began in December 2024 and it managed to sell 87,960 units in 2025, becoming the best-selling 100% European vehicle, ahead of the Volkswagen ID3, ID4 and ID7. The Tesla Model 3 comes in third place, with 82,299 units, but down 24.5% compared to 2024, for the same reasons as for the Tesla Model Y.
- In fourth position, the Renault 5 E-Tech also made a spectacular breakthrough, with 80,487 units sold, though slightly less than the Skoda Elroq. This model outsold the Volkswagen ID.3 (77,834 sales), ID.7 (75,455 sales), and ID.4 (74,483 sales), as well as the Skoda Eyaq (77,315 sales).
- In ninth position, the Kia EV3 made a breakthrough (64,629 sales), but less so than the Skoda Elroq or Renault 5. Among the few surprises, there was a sharp drop in sales for the Volvo EX30, likely due to its high price. The rise of the B-segment in the European BEV market is primarily attributable to the breakthrough of the Renault 5 and Kia EV3.