Inovev forecasts 100,000 units per year of the new VW Taigo
Volkswagen has confirmed the launch in the fall of 2021 of a new SUV exclusively for the European market, the Taigo. This new model will be derived from the Volkswagen Nivus, an SUV already marketed in South America since summer 2020 and produced in the Brazilian plant of Sao José Dos Pinhais. These two models are in a way the coupe version of the T-Cross SUV (segment B) which is currently produced in Spain (Pamplona), China (Shanghai) and Brazil (Sao José Dos Pinhais).

The Taigo will be based on the MQB A0 platform already widely used by the carmaker, in particular on the VW Polo, Audi A1, Seat Ibiza and Skoda Fabia. The Taigo will be equipped with the same engines (several variants of the 1.0 TSI petrol) as the T-Cross, alongside which it will be produced at the Pamplona plant. There will be no diesel engine on this model, nor a hybrid engine.

This compact SUV 4.27 m long, 1.78 m wide and 1.49 m high will be the eleventh SUV of the Volkswagen brand and the twenty-eighth SUV of the Volkswagen group.

In 2020, 285,000 T-Crosses were sold worldwide, which represents an increase of 4% compared to 2019, while the Polo sedan of the same B-segment suffered a sharp drop in sales (-34 %), to 465,000 copies (including the three volumes sedan version called Virtus). For Volkswagen, it is therefore a question of relaunching sales of its B-segment cars. Inovev expects 100,000 sales per year of the new Taigo SUV.


    
 

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Sales evolution comparison between Ferrari, Maserati and Lamborghini
Ferrari, Maserati and Lamborghini remain the most representative Italian Grand Touring car brands. There have been other brands in the past like Iso Rivolta, De Tomaso or Bizzarrini, but these brands are long gone.

Today, Maserati is part of Stellantis, Lamborghini is part of the Volkswagen group, while Ferrari has become independent again (since its separation from the FCA group by Sergio Marchionne).

Ferrari has gradually grown from 5,000 annual sales to 10,000 in 2019, and may surpass that volume for the first time with the arrival of an SUV, which will be launched in 2021 or 2022.

Maserati was at the same level until 2012, when the brand's strategy changed, reaching a wider market from 2013. The Ghibli sedan (2013) and the Levante SUV (2016) , both from E segments, have thus extended the Maserati range to compete models from German Premium brands, ending an elitist range made up of the Quattroporte sedan (F segment) and its coupés and convertibles versions.

This expansion of the range has enabled a new market to access Maserati models, up to 42,800 in 2017 compared to a volume of between 5,000 and 10,000 annual sales before 2013. Since 2017, the Ghibli and Levante were not renewed and sales dropped to 25,965 units in 2019 and 21,680 in 2020.

Lamborghini has always been at a much lower level than Ferrari and Maserati (2,000 annual sales on average), but since the arrival of the Urus SUV in 2018, sales have taken off significantly (5,750 in 2018 and 8,205 in 2019).


    
 

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Inovev forecasts 100,000 units per year of the new Hyundai Bayon
Hyundai has unveiled a new compact SUV (B-segment), named Bayonand derived from the Hyundai i20 sedan which will be produced in the same plant in Turkey from this year and which will be sold exclusively in Europe.

This SUV will do a bit of duplication with the Hyundai Kona which is available in thermal, plug-in hybrid and battery electric versions, while the Bayon will only be equipped with gasoline engines, as the i20 sedan: a 3-cylinder 1.0l displacement and a 4-cylinder 1.25l displacement, with three different powers (85 hp, 100 hp and 120 hp).

It is therefore – according to these characteristics - more a replacement of the small B-segment MPV, the iX20, which was produced between 2010 and 2019. In total, the Hyundai iX20 was sold at 365,000 units, mostly in Europe. The Bayon will have to take over this market.

The dimensions of the Bayon SUV are: 4.18 m long, 1.78 m wide, 1.50 m high. Compared to the i20 sedan, it is 14cm longer and 5cm taller, while maintaining the same width. The Hyundai Bayon will compete with the B-segment SUVs, namely the Renault Captur, Peugeot 2008, Citroën C3 Aircross, Ford Puma, Opel Crossland, Opel Mokka, Volkswagen T-Cross, Volkswagen T-Roc, Nissan Juke, Seat Arona , Skoda Kamiq, Suzuki Vitara. In terms of price, it is at the level of the Citroën C3 Aircross and Opel Crossland. The Hyundai Bayon will try to revive the activity of the Turkish plant in Izmit, which suffered from the drop in production of the i20 sedan. Inovev expects 100,000 Bayon sales per year, from 2022.


    
 

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The Top 20 of the European market in 2020
The year 2020 marked by the coronavirus crisis caused a fall in the European car market but did not completely change the ranking of the best-selling cars in Europe. The Volkswagen Golf thus remains the best-selling car in Europe in 2020, with 285,984 units sold, representing a decline of -31.3%, which is much higher than the decline of the European market as a whole (-24.5%). The leader of the European market has probably suffered from competition of the Volkswagen ID3 which is in the same segment, while the T-Roc and Tiguan had already taken customers to the Golf in previous years. The Volkswagen risks losing its leadership position in 2021.

The Renault Clio holds its second place, with 226,638 units sold in 2020, doing a little better than the market as a whole (-23.1%), but it is followed by the Peugeot 208 (191,859 sales; -12, 6%) and Opel Corsa (190,162 sales; -8.6%) which share many components and which do much better than the market as a whole. These two models could replace the Renault Clio in 2021.

The Renault Captur (168,427 sales; -20.3%) gained two places compared to 2019. The Volkswagen Polo (162,836 sales; -34.1%) and Tiguan (161,572 sales; -34.2%) fell of three places compared to 2019, to sixth and seventh place.

It should be noted that the Ford Focus now sells better than the Ford Fiesta (161,500 sales against 151,632) and that the Peugeot 2008 (149,871 sales; -7.2%) is the model among the Top 20 Europe which has the best sales evolution in 2020 compared to 2019, thanks to its new generation marketed from January 2020.


    
 

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Stellantis will not launch Peugeot brand in the US market
Stellantis, born from the merger of PSA and FCA, has announced that it is cancelling the idea of Peugeot returning to the US market. It will focus on historical local brands such as Chrysler, Dodge, Ram and Jeep to continue the production and maintain its influence in this market. He could however develop the Alfa-Romeo and Maserati brands there, which already have a presence. Alfa Romeo sold 18,581 vehicles and Maserati 5,214 in the USA in 2020.

No Peugeot model, and even less Citroën, DS or Opel, would have managed to achieve such volumes, given that these brands are almost unknown in this country, as they have never really been marketed (or at very low level).

Peugeot was initially due to make its return to the USA in 2023, this objective having been defined at the beginning of 2019, but the merger project between PSA and FCA in 2020, then the merger itself in January 2021 have redefined this strategy of conquering the American market by the Peugeot brand. It now seems more rational and wiser to develop the influence of Premium foreign brands such as Alfa-Romeo and Maserati in the US market, which are already known in the country.

The European brands which are beneficiating a good distribution on the American market are indeed the Premium brands, like BMW, Mercedes, Audi, Jaguar, Land-Rover, Volvo, and the Luxury brands, like Rolls-Royce, Bentley, Ferrari, Maserati, Lamborghini, Aston-Martin. Main stream European brands have no chance of developing there, even Volkswagen is experiencing great difficulties in this market today, although its presence dates back to the 1950s.


    
 

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