The Swiss market increases by 11.7% in 2023 compared to 2022
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The Swiss market increases by 11.7% in 2023 compared to 2022
- The Swiss passenger cars market experienced a small recovery in 2023, of around 11.7% compared to 2022, with a volume of 252,214 passenger cars registered compared to 225,934 in 2022, 238,480 in 2021 and 236,828 in 2020. However, the catch-up of missed sales the years 2020 to 2022 remains very partial, since the market was above 300,000 units between 2011 and 2019. The year 2024 should see logically a further small increase in the Swiss market, without reaching 300,000 units.
- Sales of BEVs represented 20% of the Swiss market, which places Switzerland between the Scandinavian countries (more than 30% of the market) and the countries of the South and East (less than 10% ).
- Switzerland is at the level of Austria (19%) and Luxembourg (21%), scoring better than France (17%), Great Britain (17%) or Germany (18%), but lower than the Netherlands (30%).
- By carmaker, the Volkswagen group remains by far the Swiss market leader in 2023, with 35% of market share, ahead of the two German premium carmakers BMW (10% market share) and Mercedes (8% market share), showing the strong German presence in the Swiss country (53% market share).
- The Stellantis group is between BMW and Mercedes, with 9% of the market, ahead of its competitor Renault (7% of the market). Japanese and Korean carmakers, as well as Tesla, follow these five leaders at a distance.
The Norwegian market declines by 27.2% in 2023 compared to 2022
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The Norwegian market declines by 27.2% in 2023 compared to 2022
- The Norwegian passenger cars market experienced a sharp fall in 2023, of around 27.2% compared to 2022, with a volume of 126,955 units compared to 174,329 in 2022, 176,276 in 2021 and 141,412 in 2020. The Norwegian market thus fell to a level it had not seen since 2010. This severe drop is due to the end of subsidies for BEVs which had already been reduced in 2022. The Norwegian market is mainly made up of BEVs (more than 83% of the market in 2023), encouraged by the local government, and customers used to driving electric do not plan to return to thermal cars. The Norwegian market has effectively become the most electrified European country in a short period of time, even if Norway remains a large oil producer.
- The Norwegian market is expected to be stable in 2024 at a low level, since subsidies will not be implemented again and the market will have to continue to develop without these subsidies.
- By carmaker, the Volkswagen group remains the Norwegian market leader in 2023, with 21% market share, but the Tesla brand is close behind, with 20% market share. Note that Tesla sold 25,408 BEVs in Norway last year, while the Volkswagen group only sold 23,547 units.
- Behind Volkswagen and Tesla, we note the good performance of Toyota (14% of the market) which is ahead of Volvo (7%) and the Chinese carmakers (7%) who mainly market BEVs.
The European automobile market: from 11 to 14 million units depending on the scope
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The European automobile market: from 11 to 14 million units depending on the scope
- Europe is a region with variable geometry. In order to analyse the importance of this market and its evolution, the data has to linked to a specific given perimeter.
- a) To do this, it is necessary to define the different entities that can be integrated into Europe:
• European Union: 27 countries
• United Kingdom (UK): 1 country
• EAA: 3 countries and EFTA = EAA + 1 country
• Turkey and Morocco (non-European countries but which can be integrated by Inovev into the European economic zone for automobile production: EEZ)
• Russia
• Ukraine
- b) In these analyses, Inovev takes into account several perimeters, depending on the situation:
• European Union: 27 countries
• European Union + UK: 28 countries
• European Union + UK + EFTA: 31 countries
• EEZ: European Union + UK + EFTA + Turkey + Morocco: 33 countries
• Note that other aggregates exist, such as the Schengen zone and the Euro zone, but are rarely used for automobile analyses.
- This is how, depending on the given perimeter, the European market can vary from approximately 11 to 14.3 million units.
Tesla sold 1.81 million electric vehicles worldwide in 2023
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Tesla sold 1.81 million electric vehicles worldwide in 2023
- The American BEVs producer, Tesla, sold 1,810,000 units worldwide in 2023, including 831,000 in China, 615,000 in the United States and 363,000 in Europe. Tesla's global sales increased by 38% compared to 2022. This sales volume can be compared with Tesla's production volume which reached 1,845,985 vehicles worldwide in 2023. Tesla thus remains the leading producer of battery electric vehicles in the world in 2023, ahead of the BYD group which sold 1.57 million units last year, but the gap between the two carmakers is narrowing from year to year. The BYD group even sold more BEVs than Tesla in the fourth quarter of 2023 (526,000 units compared to 485,000 for Tesla). It is therefore likely that the BYD group, which has captured 25% of the BEV market in China in just a few years (thanks to extensive range development), will become the world's leading carmaker of BEVs in 2024.
- To remain leader in the electric market, Tesla is counting on the launch in 2025 of its C-segment Model 2, the price of which could be between 25,000 and 35,000 euros depending on the version, i.e. a very competitive price compared to other C segment BEVs (a Volkswagen ID3 is marketed at between 43,000 and 50,000 euros depending on the version, a Renault Mégane E-Tech between 38,000 and 45,000 euros).
- Also, BYD also produces and markets plug-in hybrid vehicles (PHEV), which is not the case for Tesla. These plug-in hybrids represent a volume of 1.44 million vehicles in 2023. All engines combined, the BYD group therefore sold 3.01 million vehicles in 2023, which represents an increase of 62% compared to 2022.
The Toyota Yaris Cross remains the most produced car in France in 2023
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The Toyota Yaris Cross remains the most produced car in France in 2023
- Toyota has an assembly plant in the north of France, built in 1999. This factory located in Onnaing, which takes the name Toyota Motor Manufacturing France, has started producing the Yaris (B segment sedan) first generation in 2001. Today, we are in the fourth generation of the Yaris, but most of it is produced now in the Czech factory of Kolin, where the AygoX is also produced. The end of the Peugeot 108 and Citroën C1 (which were clones of the Toyota Aygo) freed up capacities in Kolin and made the transfer of the Yaris possible. The Onnaing factory not having sufficient production capacity to fully produce the Yaris and the Yaris Cross at the same time, the new one being a SUV-type car launched in 2021 and derived from the fourth generation of Yaris.
- A third car has arrived on the assembly lines of the Onnaing factory, it is the Mazda 2 which is a rebranded fourth generation Toyota Yaris.
- In total, the Toyota Onnaing factory produced 273,788 vehicles in 2023, a new production record, the previous dating back to 2007 with 262,243 vehicles.This volume is broken down in 200,025 Yaris Cross – which therefore remains by far the most produced car in France of all brands in 2023 – and 73,763 Toyota Yaris/Mazda 2.
- Note that 91.4% of cars produced in Onnaing in 2023 are equipped with full hybrid engines (FHEV), a proportion that has been constantly increasing for around ten years. For the Yaris Cross, 95% are FHEVs.