US hybrid vehicles market (HEV) in 2016
- While the US market for electric vehicles (BEV) and plug-in hybrids (PHEV) has increased significantly since 2012, their market for non-rechargeable hybrids (HEVs) has evolved in the opposite direction, from 500,000 units in 2013, to less than 350,000 units in 2016.
- There are two reasons for this:
1. Part of the clientele is shifting from non-rechargeable hybrid models to plug-In hybrid or battery electric models, where the product range is growing faster than that of hybrids.
2. Some customers of non-rechargeable hybrid models are going back to thermal models (gasoline), following the fall in the price of oil which favored the sales of thermal vehicles, notably SUVs and pick-ups.
- However, this 3 year decline, of the US market for non-rechargeable hybrids should be reversed, thanks to the arrival of new products (notably the new Toyota Prius and the Hyundai Ioniq and Kia Niro).
- Toyota dominates the US market for non-rechargeable hybrids, with 243,940 sales (215,879 Toyota and 28,061 Lexus) in 2016 out of a total of 347,029 units (representing a 70% market share).
- Toyota thus places five models in the Top 10; the Prius (market leader) alone accounts for 134,000 units, or 39% of the total market for non-rechargeable hybrids in the US.
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