What strategy for the Fiat-Chrysler Group?
- The discontinuation of the Fiat Punto, and the concentration of Fiat production on the 500 and the Panda, adds to other decisions of the FCA group which resulted in the discontinuation of the Chrysler 200, Dodge Dart and Dodge Viper. The production of the Dodge Caravan, which stopped in August 2017 to shift volumes to the Chrysler Pacifica, resumed abruptly in December 2017 to meet customer demand. The discontinuation of the LanciaYpsilon, and of the Lancia brand overall has been confirmed. The sales ambitions of Alfa-Romeo and Maserati have been dashed. The shutdown of Fiat's production in China and India, two of the largest potential markets, completes the picture.
- In 2017, the FCA Group moved from seventh to eighth worldwide, behind Honda. The group's various attempts to associate with other OEMs have all failed. As a result of these failed attempts, the FCA Group can not develop the most modern technologies, such as modular platforms, hybrid and electric engines or the hyper-connected and autonomous car alone, while at the same time the FCA group has decided to stop the production of diesel cars by 2022. Only LCV will continue to be equipped with this type of engine.
- The situation of the FCA group seems very fragile today, especially since its strategy shows little initiative or offensive. Perhaps the new leadership that will take office in 2019 will adopt a different strategy.
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