Best selling model in Japan in 2017 is the Honda N BOX
- Of a total of 4.39 million new passenger cars sold in Japan in 2017, the Honda N BOX minivan became the best-selling model (218,000 units), ahead of the Toyota Prius (143,000 units) which was the market leader in 2016. The Prius lost 78,000 sales, which were mainly transferred to the recent Toyota CHR, a compact SUV with the same hybrid engine as the Prius (a 1.8 petrol and an electric motor). The CHR gained 112,000 sales in 2017 compared to 2016. It is now in eighth position, while it was virtually absent in 2016.
- Of the fifteen most sold cars in Japan in 2017, there are four Toyota, three Daihatsu, three Honda, three Suzuki and two Nissan. Daihatsu and Suzuki remain the midget specialists (K-cars), which are a sort of A-segment models. Of the fifteen most sold cars in Japan in 2017, there are eight midgets. Midgets accounted for 34% of the Japanese market in 2017, up from 33% in 2016. Sedans account for 33% of the Japanese market and minivans 20%.
- The Toyota Corolla (C segment sedan) which is one of the world's best-selling cars (975,000 sales) is only twentieth in the Japanese market, Japanese customers favoring midgets and hybrid cars.
- SUVs still fail to penetrate the Japanese market, with a share of 13% in 2017 (11% in 2016), of which 2.5% for the CHR. In Europe, SUVs are at 30% of the market, in China 40%, in the USA 42%.
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