The new Mitsubishi ASX will try to erase the failure of the Eclipse Cross
- The Mitsubishi Eclipse Cross C-segment SUV launched in 2017, which was to gradually succeed the Mitsubishi ASX, whose origins date back to 2010, did not meet the success expected by the manufacturer. It seems that the model's tortured and controversial design did not please potential customers, and that its name, inherited from a renowned former sports coupé from the Mitsubishi brand, left customers perplexed.
- In 2017, the year of its launch, the Eclipse Cross sold 17,000 units worldwide for 150,000 ASXs, and in 2018 ,114,000 units for 160,000 ASXs. In 2019, when the Eclipse Cross should have far exceeded the ASX, the opposite happened.
- Over the first 4 months of 2019, the Eclipse Cross sold 25,000 units (an annual rate of 75,000 units) while the ASX exceeded 33,000 units (an annual rate of 100,000 units).
- The manufacturer has therefore decided to restyle the ASX once again (it had already been restyled in 2012 and then in 2016) rather than make aesthetic or technical improvements on the Eclipse Cross, which seems doomed in the short term.
- For Mitsubishi, this is a new generation of the ASX, and therefore a new model that will try to relaunch its career and make customers forget the commercial failure of the Eclipse Cross. This model will continue to be manufactured at the Mizushima site in Japan, alongside the Eclipse Cross. Inovev expects 150,000 units per year of the new Mitsubishi ASX.
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