With its withdrawal from Europe, Infiniti will sell less than 200,000 cars in 2020
- Infiniti, Nissan's Premium brand, will exit the European market in 2020. Its late entry into this market in the early 2010's, its lack of notoriety and originality compared to long-established competitors, and the flagrant failure of the Q30/QX30 to double the manufacturer's sales, all contributed to prevent Infiniti from establishing itself on the European market. Nissan's Premium Division has never been able to exceed 13,000 annual sales, while Lexus has exceeded 40,000 annual units since 2016, not to mention Mercedes, BMW, Audi which exceeds 700,000 annual units or Volvo which exceeds 250,000 annual units. Even Tesla managed to outperform Infiniti in terms of sales in 2017.
- In the American market, Infiniti is far behind Mercedes, BMW, Audi, Lexus, Cadillac or Tesla. Nissan's luxury brand is at the same level as Acura, Honda's Premium brand (not present in Europe). It is only ahead of Volvo.
- In the Chinese market, Infiniti is well behind Mercedes, BMW, Audi, Lexus, Cadillac or Volvo. It is only ahead of Acura and Tesla.
- In the global market, Infiniti sold 218,000 vehicles in 2018, down slightly from its peak in 2017 and 2016. Nissan's Premium brand is ahead of Acura and Lincoln, simply because these two brands are not distributed everywhere. With the withdrawal from Europe in January 2020, Infiniti is expected to continue to decline and sell less than 200,000 vehicles worldwide next year. Its future will depend in particular on the adaptation of its models to electric motorization.
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