Ford Group wants to boost its sales in China
- The Ford group has seen sales plummet in China since 2017. Its sales dropped from 950,000 units in 2016 to 840,000 in 2017, 385,000 in 2018 and just 200,000 in 2019. The fall in sales has thus reached 54% in 2018 and 48% in 2019. This decline reminds the PSA group, which experienced the same phenomenon at the same time. The cause of these difficulties is a lack of competitiveness in the Chinese market (choice of models, image of the manufacturer, price).
- The decline of Ford's sales in the Chinese market has resulted in Ford's worldwide drop-out, seeing the US carmaker being overpassed by the Japanese Honda in 2019. It also resulted in the collapse of Chinese Changan'sproduction, which produces Ford models for China. Changan already experiencing the sales drop of its own models (-15% in 2019) and those of the Mazda models (-25% in 2019) also produced for the Chinese market. Therefore, Changanis also today in great difficulties.
- To stop this very difficult situation, the Ford group wants to boost sales in China, with the introduction of new models, such as the Ford Escape (called Kuga in Europe) or the battery electric vehicle (BEV) Ford Mustang Mach E, but also with the large-scale introduction of the Lincoln brand, to be manufactured in China for the first time. The Lincoln Corsair will be produced in China next year. Ford wants to make Lincoln the competitor of Cadillac in China where it sells 200,000 cars a year.
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