The PSA group global sales (PC+LUV) drop by 6.6% in 2019
- The PSA group (Peugeot, Citroën, DS, Opel, Vauxhall) global sales drop by 6.6% in 2019, with a volume of 3,488,930 units, compared to 3,733,692 in 2018, splited into:
• 1,456,463 units under the Peugeot brand (-8.8%),
• 992,825 units under the Citroën brand (-5.1%),
• 977,130 units under the Opel-Vauxhall brands (-5.9%),
• 62,512 units under the brand DS (+ 17.5%).
- The DS brand took advantage of its new models (DS3 Crossback, DS7 Crossback) while the Peugeot brand suffered from the transition between old and new 208, this model representing the major part of the brand's sales. The Citroën brand benefited from the new C5 Aircross but suffered from the weak sales of the C4 Space Tourer and the C-Elysée. The Opel brand is undergoing reconstruction with the launch of the new Corsa, but has also had to stop to market the Adam, Karl, Cascada and Zafira. In addition, the Opel Astra reached the very end of its product life cycle (it will be replaced in 2021).
- The group's focus in Europe has increased, due to the absorption of the Opel-Vauxhall brands, the forced leaving of the Iranian market (the second in a few years) and the unsuccessful strategy on the Chinese market.
- 2020 should be a better year due to the ramp-up of the Peugeot 208, Peugeot 2008 and Opel Corsa, as well as plug-in hybrid versions of its 3008, 508 and C5 Aircross. However, no improvement is expected on the Iranian and Chinese markets.
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