- After starting up its historic factory in Fremont, California (USA), the European workshop in Tilburg (Netherlands) and the new factory in Shanghai (China)which has just started operating this year, Tesla, which has the on the rise (367,820 sales in 2019 compared to 245,240 in 2018 and 93,978 in 2017) announced the upcoming construction of a new factory in Europe, more precisely in Germany (near Berlin) to meet market demand European.

- The factory will obviously be much larger than the Tilburg workshop, which produced only ten thousand cars a year.

- Today, Tesla sells more than 100,000 cars per year in Europe (112,000 units in 2019, it is the first seller of electric cars on this continent) and the Tilburg workshop is no longer calibrated to respond at European request.

- Tesla is therefore implementing a “produce for the local market” strategy. Cars produced in the USA will be mainly intended for the American market, those produced in China will be intended for the Chinese market and those produced in Europe will be intended for the European market.

- Suddenly, the least expensive Tesla models will be produced on all the brand's sites. The Berlin plant will thus see its activity focus on the Model 3, the Model Y and on the future electric car of segment C. The Shanghai plant will have the same manufacturing program. Only the US plant will be the first to sell the more expensive models (Model S, Model X, Roadster and Cybertruck). Inovev estimates the capacity of the German Tesla plant at around 150,000 vehicles per year.