Inovev forecasts 200,000 units per year of the new Mitsubishi Outlander
- Mitsubishi (a subsidiary of the Renault-Nissan group) has unveiled the new generation of its D-segment SUV, the Outlander, whose origins date back to 2003. The new 4.71 m long and 1.86 m wide model adopts a very massive style, appreciated by Chinese customers (57,000 sales in 2020) and Americans (30,000 sales in 2020). In Europe, Mitsubishi sold as many Outlanders as in the United States (30,000 sales as well), however, the Japanese carmaker has decided by 2021 to no longer import the Outlander. It is replaced by a plug-in hybrid version and restyled Eclipse Cross model which experienced very little distribution last year in this region (12,500 sales in 100% thermal version).
- The Mitsubishi Outlander had grown in popularity between 2012 and 2018 thanks to its plug-in hybrid (PHEV) powertrain, making it somewhat of a pioneer in this field. The new generation marketed in 2021 will of course take up this type of engine, but this time based on an engine developed by Nissan and no longer by Mitsubishi. The new Mitsubishi Outlander shares its engines and platform with the latest generation Nissan Rogue (X-Trail). But unlike the Nissan, the Mitsubishi offers seven seats.
- The new Mitsubishi Outlander is a crucial model for the brand as it accounts for 20% of its production and is produced not only in Japan (Okazaki), but also in China (Fuzhou) and Russia (Kaluga).
- The model is replaced at the right time because its production volume suffered a significant drop in 2020 compared to 2019, falling to 150,000 units from 250,000 the previous year, which represents a drop of 40%. Inovev expects 200,000 annual sales of the Mitsubishi Outlander worldwide from 2022.
Contact us: info@inovev.com