The American BEVs and PHEVs market in 2020
- The US market for 100% electric vehicles (BEVs) did not really take off in 2020, with a volume of 288,662 units, representing an increase of 20% compared to 2019, but far behind the figures recorded last year in China (995,397 units) and in Europe (726,245 units). Among the major global markets, only Japan sell less, with 31,000 sales last year.
- The Tesla brand (205,600 sales) holds 71% of the BEV market in the USA in 2020, with two top models, the Model 3 and the Model Y. The Model Y already represents half of Model's 3 sales and this share should increase in 2021. It is to be noted that the Model 3 lost 28,000 sales in 2020 compared to 2019, due to competition from the Model Y which recorded 69,000 sales last year, its first year of selling. The Model S lost 3,500 sales in 2020 compared to 2019, and the Model X 11,000 sales. As a result, the brand gained 26,500 sales last year, compared to 2019, representing a 15% year-to-year increase (less than the US BEV market as a whole).
- The US market for plug-in hybrid vehicles (PHEVs) is even smaller, with a volume of 56,035 units in 2020 against 276,561 in China and especially 638,568 in Europe, the world's largest PHEV market. The three best-selling models in this category in the USA in 2020 are the Toyota Prius PHEV, the Chrysler Pacifica PHEV minivan and the Mercedes GLC PHEV SUV.
- In total, the US BEV + PHEV market represented 344,697 units in 2020, up 8.5% compared to 2019, far behind Europe (1,364,813 units) and China (1,271,958 units).
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