Sales evolution comparison between Ferrari, Maserati and Lamborghini
- Ferrari, Maserati and Lamborghini remain the most representative Italian Grand Touring car brands. There have been other brands in the past like Iso Rivolta, De Tomaso or Bizzarrini, but these brands are long gone.
- Today, Maserati is part of Stellantis, Lamborghini is part of the Volkswagen group, while Ferrari has become independent again (since its separation from the FCA group by Sergio Marchionne).
- Ferrari has gradually grown from 5,000 annual sales to 10,000 in 2019, and may surpass that volume for the first time with the arrival of an SUV, which will be launched in 2021 or 2022.
- Maserati was at the same level until 2012, when the brand's strategy changed, reaching a wider market from 2013. The Ghibli sedan (2013) and the Levante SUV (2016) , both from E segments, have thus extended the Maserati range to compete models from German Premium brands, ending an elitist range made up of the Quattroporte sedan (F segment) and its coupés and convertibles versions.
- This expansion of the range has enabled a new market to access Maserati models, up to 42,800 in 2017 compared to a volume of between 5,000 and 10,000 annual sales before 2013. Since 2017, the Ghibli and Levante were not renewed and sales dropped to 25,965 units in 2019 and 21,680 in 2020.
- Lamborghini has always been at a much lower level than Ferrari and Maserati (2,000 annual sales on average), but since the arrival of the Urus SUV in 2018, sales have taken off significantly (5,750 in 2018 and 8,205 in 2019).
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