Nissan unveils its “Ambition 2030” Plan
- The Japanese carmaker Nissan (from the Renault-Nissan Alliance) has unveiled its “Ambition 2030” Plan which defines its industrial and commercial strategy from 2022 to 2030. This Plan is characterized by the launch of 23 new plug-in electric models (BEV and PHEV) including 15 battery electric models (BEV) and 8 plug-in hybrid models (PHEV).
- These new models aim to represent 50% of the brand's sales in 2030, or between 2 million and 2.5 million units at this date according to Inovev's calculations, as the volume will depend on the size of the global market and the influence of the brand at that time. It is to remind that Nissan sold 5 million vehicles in 2019 and 4 million vehicles in 2020.
- Nissan indicates that it wants to become carbon neutral by 2050 for its cars in circulation, therefore carbon neutral by 2035 for its new cars, the maximum age of passenger cars being estimated at 15 years at that time. The carmaker wants to sell 75% of plug-in electric cars in Europe in 2030, 55% in Japan, 40% in China and 40% in the United States.
- Nissan's “Ambition 2030” Plan also involves the creation of new solid state batteries (ASSB) which will allow better performance, greater range, shorter recharging time, and finally, thanks to in-house production, prices of electric cars equivalent to those of thermal cars. In summary, the Japanese carmaker wants to square the circle, by promising the electric car accessible to all. An ambitious goal for a pioneer brand in the battery electric vehicle (with the Leaf), which has failed to maintain its position and develop a wider range of vehicles, unlike a direct competitor like Volkswagen.
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