The Swiss market shrinks by 23.4% in 2021 compared to 2019
- The Swiss automotive market (passenger cars) remained at a very low level in 2021 compared to 2019 (-23.4%), a level which remains very slightly higher compared to 2020 (+ 0.7%). In total, Switzerland registered 238,480 passenger cars last year, up from 236,828 in 2020 and 311,466 in 2019. This is the lowest figure in several decades, after 2020.
- The reasons given for this very low level of registrations in 2021 relate to the lack of supply of the semiconductors that automakers need to make their cars marketable.
- But it could be that the sharp increase in the average price of cars as well as a wait-and-see attitude from customers on electric vehicles may slow down purchases and encourage potential customers to keep their vehicles longer.
- The ranking by brands shows that Volkswagen remains the market leader, with 25,845 units, but the Premium brands are just behind, as in Germany. Mercedes sold 21,587 units, BMW 20,933 units and Audi 17,033 units.
- By groups, Volkswagen is the Swiss market leader in 2021 (78,456 units), ahead of BMW (25,432 units), Stellantis (25,300 units), Daimler (21,986 units) and Renault-Nissan (19,695 units).
- The best-selling models were the Skoda Octavia (4,248 units), the Tesla Model 3 (3,978 units), the Audi Q3 (3,663 units), the Volkswagen Tiguan (3,430 units), the Fiat 500 (3 384 units) and the Toyota Yaris (3,276 units). The Volkswagen Golf collapsed in favor of the new Volkswagen ID3 and ID4 which replaced it in 2021 (3,375 units against 2,988 for the Golf).
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