Toyota becomes the second best-selling brand in Europe in 2022
- At the brand level, the European market recorded a small evolution in 2022. The Volkswagen brand remains the leader (1,197,455 units) but the Toyota brand (766,769 units) overpassed the Peugeot brand (619,173 units) partly due to the renewal of the Toyota Aygo while the Peugeot 108 has disappeared. But the launch of the Yaris Cross also played an important role in the development of sales of the Japanese carmaker. In addition, the Peugeot brand is overtaken by the Premium carmakers BMW (646,538 units) and Mercedes (634,697 units) whose customers do not a priori fear high prices.
- The Premium carmaker Audi (614,545 units) is also very closed to the Peugeot brand, which falls in 2022 from second place to fifth place. The Renault brand falls from fifth place to seventh. Conversely, Kia (542,423 units) moved from eleventh place to eighth. Hyundai (518,566 units) retains its tenth place. The Korean is supplanted by Skoda (538,623 units) which nevertheless loses a place. Ford (516,614 units) falls from ninth to eleventh place. Dacia (475,511 units) moved up from fifteenth place to twelfth, somewhat compensating for the decline of the Renault brand. Opel (428,145 units) falls from twelfth to thirteenth place. These 13 brands represent almost 3/4 of the European market in 2022.
- It is also interesting to note that Tesla sold 231,324 BEVs on the European market in 2022, and that whole Chinese carmakers (Volvo not included) achieved a volume of 194,337 units last year, against 82 397 in 2021, which demonstrates the dynamism of these brands, especially in a declining global market. The relevance of these brands is that they attack the market with lowest prices, which may interest a certain part of European customers.