The 2023 Shanghai Motor Show
- The Shanghai Motor Show opened from April 18 to 27, 2023,
this show being held alternately with the Beijing Motor Show which takes place in even years (also in April).
this show being held alternately with the Beijing Motor Show which takes place in even years (also in April).
- The Shanghai show has become one of the largest and most important auto shows,
in a context where the Chinese auto market has become the largest in the world. During the last edition in 2021, more than 1,000 exhibitors presented their products to 800,000 visitors. The last edition of the Paris Motor Show in 2022 was only able to attract 400,000 visitors. Carmakers and equipment suppliers are therefore impatiently awaiting the Shanghai show or high-tech shows such as the CES in Las Vegas to present major novelties.
in a context where the Chinese auto market has become the largest in the world. During the last edition in 2021, more than 1,000 exhibitors presented their products to 800,000 visitors. The last edition of the Paris Motor Show in 2022 was only able to attract 400,000 visitors. Carmakers and equipment suppliers are therefore impatiently awaiting the Shanghai show or high-tech shows such as the CES in Las Vegas to present major novelties.
- Chinese carmakers presented at the 2023 Shanghai Motor Show almost exclusively Plug-In models (Plug-In Vehicles: PIV= BEV+PHEV),
in a context where China has become the world's leading market for these vehicles. The reasons for the development of this market are a voluntarist government policy linked to the ecological necessity in the big Chinese cities and the will to take the markets through new technologies (conquest of the markets by technological jump). Vehicles with internal combustion engines (ICEs) are finding it increasingly difficult to impose themselves on the Chinese market. This particularly affects German carmakers. In the first quarter of 2023, BEVs represent 22.5% of sales in China. Boosted by the growth in BEV sales, domestic Chinese carmakers (not in JV) represent 57% of sales in China in the first quarter of 2023 (BYD is very closed to Volkswagen group in sales), putting foreign carmakers, in particular German ones, in difficulty who occupy only 20% of the market compared to 24% in 2019.
in a context where China has become the world's leading market for these vehicles. The reasons for the development of this market are a voluntarist government policy linked to the ecological necessity in the big Chinese cities and the will to take the markets through new technologies (conquest of the markets by technological jump). Vehicles with internal combustion engines (ICEs) are finding it increasingly difficult to impose themselves on the Chinese market. This particularly affects German carmakers. In the first quarter of 2023, BEVs represent 22.5% of sales in China. Boosted by the growth in BEV sales, domestic Chinese carmakers (not in JV) represent 57% of sales in China in the first quarter of 2023 (BYD is very closed to Volkswagen group in sales), putting foreign carmakers, in particular German ones, in difficulty who occupy only 20% of the market compared to 24% in 2019.
- The 2023 Shanghai Motor Show is rich in novelties, especially Chinese PIV (BEV and PHEV) novelties.
It is a demonstration of force which makes it possible to affirm that the Chinese domestic carmakers have a plan to increase their advance in terms of technology and, consequently, to increase their market share in China and even more generally in the world. Among the 16 outstanding novelties of the show, there are 12 Chinese cars including 9 battery electric (BEV) and 3 rechargeable hybrids (PHEV) and 4 foreign cars including 2 BEVs and 2 PHEVs.
It is a demonstration of force which makes it possible to affirm that the Chinese domestic carmakers have a plan to increase their advance in terms of technology and, consequently, to increase their market share in China and even more generally in the world. Among the 16 outstanding novelties of the show, there are 12 Chinese cars including 9 battery electric (BEV) and 3 rechargeable hybrids (PHEV) and 4 foreign cars including 2 BEVs and 2 PHEVs.
- The 2023 Shanghai Motor Show is a springboard for BEV exports to Europe.
The show reveals a problem for European carmakers, whose strategy is to build fewer cars, but at higher prices. Chinese automakers already have the know-how and political support to drive down the prices of their BEVs. BYD was thus able to present a battery electric vehicle marketed at less than €11,000, the Seagull. Tesla also announced its intention to lower its prices. This high-tech price war can be fatal for European carmakers, especially if it spreads to Europe. However, the ability to react of European carmakers and the European Union should not be underestimated. These have solid strengths. There is still time for them to adapt their strategies and take the necessary measures.
The show reveals a problem for European carmakers, whose strategy is to build fewer cars, but at higher prices. Chinese automakers already have the know-how and political support to drive down the prices of their BEVs. BYD was thus able to present a battery electric vehicle marketed at less than €11,000, the Seagull. Tesla also announced its intention to lower its prices. This high-tech price war can be fatal for European carmakers, especially if it spreads to Europe. However, the ability to react of European carmakers and the European Union should not be underestimated. These have solid strengths. There is still time for them to adapt their strategies and take the necessary measures.
- The photos of the 16 most important new models are presented in the following slide.
Among them, we note the presence of 9 SUVs, 5 sedans and 2 minivans. Among these 16 novelties, we note the presence of 2 small sedans (BYD Seagull, Wuling Bingo) which could meet with good success in Europe where the Smart Fortwo and Forfour have disappeared.
Among them, we note the presence of 9 SUVs, 5 sedans and 2 minivans. Among these 16 novelties, we note the presence of 2 small sedans (BYD Seagull, Wuling Bingo) which could meet with good success in Europe where the Smart Fortwo and Forfour have disappeared.
- The next major show planned is Munich, in Europe, at the beginning of September of this year 2023.
Inovev will carefully analyse the positioning of this show and the novelties that will be presented there.
Inovev will carefully analyse the positioning of this show and the novelties that will be presented there.