Chevrolet, the leading brand of the GM group, is less and less popular

The GM group is currently regrouping four brands: Chevrolet, Buick, Cadillac and GMC. The Oldsmobile, Pontiac, Saab and Saturn brands were ended in the 2000s, while the European brands Opel and Vauxhall were sold in 2017 the French group PSA (Stellantis today). The Chevrolet brand represents the entry level of the GM group.

Chevrolet, the entry level brand of GMhas always been the leading brand of the group. Each year, it ranks among the top brands sold in the United States, in competition with Ford and Toyota. But its sales have steadily declined in volume since 2014.

Outside the United States, Chevrolet has lost much of its shine, even if the development of its production in China for a time screened the gravity of its situation internationally. In recent years, Chevrolet has ceased production of vehicles in South Africa, Australia, India, Russia and Thailand. Its production in South Korea has fallen by 60% since 2005, and even in North America and South America, its production has fallen by 40% since 2005. In total, Chevrolet's global production has fallen from 4.5 million vehicles in 2005 to 2.7 million in 2022, which represents a drop of 40%.

Chevrolet's strategy for the past five years has been to drop sedans from its U.S. line-up (while returning the Malibu to production in 2021) and try to establish itself in the all-electric car market. This attempt (still in progress) is not really successful given the positioning of the entry-level brand of the GM group and the reluctance of American customers to purchase this type of vehicle.

 
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