The Ford group sold 4 million vehicles in 2023
- The Ford group (Ford, Lincoln) sold 4 million vehicles worldwide in 2023 compared to 3.7 million in 2022, which represents an increase of 9.1%. This volume allows the Ford group to remain the seventh carmaker in the world behind Honda and ahead of Nissan, but well behind Stellantis and GM groups.
- The Ford group, which implemented a new strategy aimed at removing sedans from its products range in Europe and the United States, paradoxically did not suffer from this situation in 2023, in sales volume at least, since the carmaker is managed to increase its sales in Europe, China and especially in the United States (its first market) by reorienting its customers towards SUVs and pick-ups. Will this strategy continue to work in the coming years?
- In addition, Ford is very late in the electrification of its models: in 2023, Ford has sold 107,000 BEVs and 59,000 PHEVs and 128,000 FHEVs worldwide, these models representing only 7.5% of the carmakers global sales.
- In comparison, GM sold 628,000 BEVs (including 440,000 from Wuling and Baojun), 21,000 PHEVs and 10,000 HEVs, representing 11% of the carmaker's total sales.
- In the graph below, we can clearly see the parallel and declining trajectories of GM and Ford since the years 2016-2017. The former number 1 and ex-number 2 became number 5 and number 7 in the world.