Mercedes Group sold 2.39 million vehicles in 2024
- The Mercedes Group sold 2,389,000 light vehicles worldwide in 2024, down 4.1% from 2023, including 1,983,400 passenger cars, down 3.0% from 2023.
- This worldwide sales drop is explained by a 7.4% delcine in sales in China (638,983 sales including 589,314 Mercedes and 49,669 Smart) and a 1.9% decline in Europe (696,907 sales including 684,027 Mercedes and 12,880 Smart). Among its three major global markets, only the US market saw the carmaker's sales increase (+6.5% to 377,811 sales exclusively from the Mercedes brand).
- Light utility vehicles (Sprinter, Vito, Citan ) accounted for 405,600 sales worldwide, down 9.4% compared to 2023, probably due to both strong and renewed competition.
- Sales of battery electric vehicles (BEV) suffered a sharp drop (-23.1%) last year, to 185,000 units, demonstrating the failure of the carmaker's electrification strategy through the EQ range but also through the new Smart range, with sales volumes remain lower than those of the old Fortwo and Forfour.
- In the Premium category, Mercedes remains in second place in 2024 behind BMW and ahead of Audi. The future seems uncertain, however, given the carmaker's decision to soon abandon the A-Class and B-Class, which were generating volume, and on the other hand, the gradual arrival on the global market of new Chinese Premium cars capable of supplanting Mercedes in a number of areas.