What are the consequences of the end of the Fiesta for Ford?
- Ford stopped production in Europe of its B-segment Fiesta sedan in 2023, without replacing it, a strategy in line with its policy practiced in the United States, namely to eliminate all sedans and concentrate on SUVs.
- The Ford Fiesta hatchback has been a very important model for Ford Europe, ranking in the top five best-selling models in Europe between 2009 and 2019 (second best-selling model between 2012 and 2015), and even the top-selling model in the UK between 2009 and 2020.
- In terms of production, the Ford Fiesta peaked in 2009, with 500,000 units produced, before gradually falling to 400,000 units in 2011, 300,000 in 2017 and 240,000 in 2019.
- After the arrival of the small B-segment SUVs, EcoSport and then Puma, the Fiesta continued to decline: 140,000 in 2020, 53,000 in 2021, 81,000 in 2022 and 65,000 in 2023. In total, nearly 6 million Ford Fiestas were produced in Europe between 2005 and 2025, and three times more if we count the years since the origins of the Fiesta (1976).
- Ecosport and Puma SUVs have not offset the drop of Fiesta sales, as these two models have totaled only one million units produced in Europe since 2017. Ford has therefore recently decided to provide a successor to the Fiesta by launching in 2028 a new battery electric B-segment car based on the Renault 5 E-Tech which will be produced at Renault in Douai, but it is clear that the quantities envisaged will never approach those of the old Fiesta.