Hyundai can expect a few thousand sales a year for the Nexo
The Korean manufacturer Hyundai unveiled a new fuel cell and hydrogen fuel cell SUV at the 2018 Detroit Auto Show that replaces the old SUV iX 35 with the same technology, of which only a few dozen have been distributed to test the European market. These tests having been deemed positive, the new model (called Nexo) will try to convince the world’s customers of the merits of this technology. The hydrogen fueled SUV iX 35 is an electric vehicle that produces electricity through a fuel cell that powers the electric motor. Hydrogen is used as fuel. When mixed with oxygen in the fuel cell, the reaction of these two elements generates electricity. The only residue of this reaction is water vapor.

It is currently difficult to forecast a volume of sales for the Nexo because the demand for this type of fuel cell model remains unknown, and the number of hydrogen stations in activity greatly reduced. Hyundai can expect a few thousand sales a year in the best case, which is why to limit the design costs of Nexo, the manufacturer has based the new model on the Kia Niro on which several exterior panels had to be changed.

Hyundai has announced that it will launch three new 100% electric vehicles by 2021, including an electric version of the recent Kona, in addition to the Kia Soul and Hyundai Ioniq which have been available for several years in electric versions.


18-01-6   
 

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Inovev forecasts 150,000 sales / year for the new Honda Insight
Honda unveiled the new generation of the Honda Insight (Hybrid Sedan) at the 2018 Detroit Auto Show. This new generation is based on the recent Civic and features the same 2.0 hybrid engine as the 2018 model-year CRV. The Insight  is clearly changing category, both in size (it is larger than the Civic) and  in motorization (since this time it is a real hybrid, like the Toyota Prius, with a more powerful engine than the old Insight).

The previous Insight was cancelled in 2014 due to insufficient sales and a weak hybrid technology compared to its main competitor, the Toyota Prius. When comparing the sales curve of the Toyota Prius and that of the Honda Insight, we see that the Toyota reached a volume of 500,000 sales in 2010, then 600,000 sales in 2012 and 2013, while the Honda Insight  never exceeded 160,000 annual sales and these sales quickly collapsed, probably because this model (Mild Hybrid) was uncompetitive compared to other hybrid cars (Full Hybrid) on the market. Inovev forecasts 150,000  annual sales for the new model.

With the new generation being shown in Detroit, Honda seems to have made the Insight sedan much more competitive. One must  remember that Toyota makes half of its sales in Europe thanks to its hybrid models and Honda now has the objective of selling two-thirds of its models in hybrid version.


18-01-3   
 

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Fiat inexplicably prolongs Punto career in Europe
The current generation of the Fiat Punto was born in 2005, on a common GM-Fiat platform, the same as for the Opel Corsa which was launched in 2006 and which was replaced in 2014.

Generally, the life cycle of a European B-segment model is 7 to 8 years on average (the Volkswagen Polo was launched in 2009 and was renewed in 2017, the Peugeot 208 was launched in 2011 and will be renewed in 2019, the current Renault Clio was launched in 2012 and will be renewed in 2019). But the Fiat Punto will begin its 13th year  in 2018 ...

From 450,000 sales recorded in Europe in 2006, the Fiat Punto fell to 300,000 sales in 2009, then 150,000 sales in 2012 and 50,000 sales only in 2017.

- Rather than replace it with a B-segment sedan, the FCA group let the Punto die slowly and preferred to launch the 500L minivan in 2012 and then the 500X mini-SUV in 2014, whose dimensions and  interior space are close to those of the Punto, but meaning that FCA group has no model  to compete with  the Volkswagen Polo, Ford Fiesta, Opel Corsa, Renault Clio, Peugeot 208 and Citroen C3.. The Italian manufacturer seems to be content with his Panda and 500 in the A segment and his Tipo in the C segment. One may wonder if FCA really wants to replace the B-segment Punto as  announced a few years ago, because this replacement seems  to be constantly postponed.


17-30-10   
 

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Ford is considering removing Fiesta, Fusion, and Taurus from the US market
The Ford group plans to eliminate its Fiesta (segment B), Fusion (D segment) and Taurus (E segment) sedans from its US market offering. Only the Focus sedan (C segment) would remain to represent Ford in the US sedan market. And this model, it seems, would be imported from China and no longer manufactured in North America.

Ford wants to follow the evolution of the US market where sales of sedans have been collapsing for several years in favor of SUVs. In 2017, sedans account for only 35% of registrations in the US market.

- However this volume still represents 6 million cars in 2017. In addition, this is happening at a time when the price of oil is at its lowest, which promotes sales of SUV, but this price can only increase in the future. The rise in the price of oil is inevitable in the long term, because the reserves will gradually become scarce.

Finally, abandoning the sedan segment to the advantage of SUVs will leave the field open to Japanese and Korean manufacturers, who will become even stronger in this market. They already have seven cars in the top ten US PC, including in the first six places. Ford’s abandon could aggravate this situation and put eight or nine Asian cars in the top ten. FCA has already discontinued its Chrysler 200 and Dodge Dart, and GM is also considering reducing the range of its sedans. This general retreat of US automakers demonstrates their determination to abandon declining segments.


18-01-4   
 

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Inovev forecasts 250,000 to 300,000 sales/year for the new VW Jetta
Volkswagen unveiled the new generation of the Jetta sedan, which was originally a notchback version of the Hatchback Golf, but which gradually gained its independence in the 2000s with a body of its own. The previous version of the Jetta dates from 2010. The new generation introduced at the 2018 Detroit Auto Show is larger and for the first time features three side windows. It is similar in style and size to the American Volkswagen Passat which is manufactured in Chattanooga, and is based on the MQB platform.

The VW Jetta is traditionally presented in Detroit because the two main markets for this sedan are the United States and Mexico (where it is produced). We do not include here the VW Jetta made in China, because this model has its own life cycle, its own body, and it is only available on the Chinese market.

As for the Jetta made in Mexico (Puebla), its replacement is taking place at a time when it has been declining for several years in its two main markets, the United States and Mexico. As for exports to the European market, we see that they have gradually fallen to zero in 2017. The new Jetta will not be marketed in Europe, given the failure of this model on this market, customers preferring to choose the Golf (the top selling model  in Europe) or even the Passat. Inovev expects between 250,000 and 300,000 sales  for the Jetta produced in Mexico.


18-01-2   
 

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