Opel hopes to reboot in Europe thanks to new models
- In the first half of 2013, Opel (European subsidiary of General Motors) has seen its passenger car sales down 6.7% to 436,500 units, compared to the first half of 2012, in an overall market down by 6 5% to 6,434,500 units (over the entire year, carmakers expect a decrease of 5% of the European market). Opel's market share therefore remains stable at 6.8% but much lower than the figures from 2000 to 2010.
- By brand, Opel is now in 3rd position on the European continent, behind Volkswagen (805,700, -7.7%) and Ford (478,600, -10.2%), and to Renault (411 200 - 10.7%) and Peugeot (392,500, -11.3%).
- Among the top five manufacturers in the market, Opel ultimately has the lowest decline in sales with the launch one after another of three new models on three different segments: Adam (segment A), the Mokka (SUV segment B) and Cascada (convertible segment C).
- These three models have been sold at 60,000 units during the first half of 2013 (36,000 Mokka, 21000 Adam and 3000 Cascada), which represents nearly 15% of all sales of Opel in Europe.
- However, Opel remains dependent on the renewal of its high-volume models such as the Astra, Insignia and Corsa, which should only be renewed,, in respectively 2015, 2016 and 2017.
Data source: File #55 - Registrations in the World by makes
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