Renault brand announces its return in Indonesia
 

The Renault brand, announced on September 18 its return to Indonesia via an agreement with the local builder Indomobil, targets a market share of 5% in the country. Renault say it will launch in 2015 several models specifically adapted and assembled locally by Indomobil.


Indonesia, the fourth largest country in the world in terms of population, is an important automobile market with 1.2 million vehicles sold in 2013, the carmaker see a very high growth potential in this country. The penetration rate is still very low, with 46 cars per 1 000 inhabitants (less than India: 50 cars per 1 000 inhabitants).


Renault has set itself the goal of becoming by 2016 the leading European brand in Indonesia. Currently, the Indonesian market is 90% dominated by Japanese carmakers and Europe is mainly represented by German carmakers.


A single model holds in the country more than 15% of market share(100,000 units sold in the first half of 2013), it is the small Toyota minivan Avanza (7 seater), far ahead of its competitor the Suzuki Ertiga (5 % marketshare). Dacia Lodgy 7 seats that could be rebadged under the Renault name in this market would be a good alternative, as the new Datsun Go + a 7 seater variant of the urban Go, which was presented this summer.

 
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