Which carmakers will benefit from the recovery of Southern European countries?
- Over the 2010-2013 period, South European markets have weighed on the whole European market. Since last summer, these markets have been restarting steadily. We can expect the well established manufacturers of these markets to be able to relaunch their sales on these markets.
- This means that in France, the two leaders of the French market Renault and PSA could benefit from a relaunch of their sales.
- In Italy, the Fiat group, the leader of the Italian market, could also benefit from a relaunch of its sales.
- In Spain, the revival of the market should benefit the three current leaders: Volkswagen, PSA and Renault.
- By adding up these three markets, we can see that the major beneficiaries of a recovery in sales in Southern Europe (even if it's moderate) are bound to be the traditional leaders, i.e. Renault, PSA, Fiat and Volkswagen.
- On the rise for a dozen years on the entire European market, Premium carmakers and Korean manufacturers may also benefit from this recovery.
- The success of Ford, GM and Japanese carmakers in these three markets will depend on their ability to offer products that stand out from the competition in a market where sales volume of general carmakers are falling.
