The German passenger car market has fallen under the 3 million vehicle threshold
 

The German car market fell below the threshold of 3 million passenger cars  in 2013 to 2 952 431 units (-4.2%), this is the second time this has happened in twelve years. The first time occurred in 2010, but it was only the aftermath of the scrappage incentives introduced in the country in 2009. In 2013, it isn't so much a aftermath, but more of a consequence of the general state of the economy in the euro area.


Inovev however expects a trend reversal from 2014 or 2015, this market should once again rise above 3 million units, thanks to an economic recovery throughout the euro area.The leader of the German market in 2013 remained the Volkswagen group (39% market share), which largely dominates its competitors.It is well ahead of the two  "premium" groups  Daimler (10%) and BMW (9%). In fourth place lies the GM group that has lost much influence over the last ten years (it was formerly second). Renault-Nissan (7%) and Ford (4%), the latter having also lost much influence in several years in favour of the Hyundai-Kia group (5%).


Four models of the Volkswagen brand occupy the first six places in the German market. The model the most sold in 2013 in this market is the VW Golf (244 249 units) in front of the VW Passat (72 048 units), followed by the BMW 3 Series (69 486 units), the VW Polo (68 343 units), the Audi A3 (60 978 units) and the VW Tiguan (57 838 units). 


14-03-4  

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