The Taiwanese passenger car market was stable in 2013

The Taiwanese market finished 2013 with a sales volume of 212 000 PC , an amount virtually identical to that of 2012. 2013 as a whole registered stagnating levels compared to 2012, but in 2011 the market fell by more than 10%.

We are far from the record levels of 2005, when the market recorded 325 000 PC registrations. But it is also far from the lowest amount recorded over the decade (140 000 units in 2008). Since 2009, the Taiwanese market has recovered well and should reach a sales volume of 250 000 units between 2016 to 2017.

This market is mainly dominated by Japanese brands that have made Southeast Asia one of their key markets (Thailand, Taiwan, Indonesia, Philippines, Laos, Burma, etc ...). Japanese brands occupied 84% of the Taiwanese market in 2013.

By group, Toyota dominates the Taiwanese market with 40% market share. Followed far behind by the Renault-Nissan (19%), Honda (12%) and Mitsubishi (8%) groups. Groups from America (GM and Ford), Europe, Korea and China hold a small part of the Taiwanese market (16%).

By model, the Toyota Corolla (35 528 units) is well ahead of the Toyota Wish an MPV (17 879 units) and the Nissan Tiida (17 655 units), Honda CRV (14 548 units), Toyota Camry (12 729 units) and Toyota Yaris (10 823 units).

14-07-8  

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