- Citroën has unveiled the C4 Cactus. The C-segment (compact sedans, compact MPVs, compact SUVs) accounted for 42% of Citroën’s global sales in 2013. This segment is the largest in terms of volume according to the manufacturer, both in Europe and world wide where the growth is the fastest .

- It is therefore on this segment that Citroen intends to increase its efforts. However, the positioning of the C4 Cactus is unclear. According to the manufacturer, the model is between a C4 sedan and a C4 Aircross SUV. For Inovev, its positioning would be clearer in segment B. Its platform is the same as the Peugeot 208 and Citroën C3 and its dimensions and pricing are very close to those of the Renault Captur and Peugeot 2008.

- The C4 Cactus can be equipped with a three cylinder petrol engine (1.2 VTi 82 hp or 1.2 THP 110 hp) or a diesel four-cylinder engine (1.6 e-HDI 92 hp or 1.6 BlueHDI 100 hp). The C4 Cactus will be sold starting from June 2014 in France and in other European countries.

- The model will be manufactured in the Spanish plant of Villaverde, that has a production capacity of 200 000 units a year. Today, the plant manufactures the latest copies of the Peugeot 207 for some markets, but its production will cease late 2014.

- Inovev expects a production of 50 000 units per year for the C4 Cactus, or more given the current success of the mini-SUV segment (Renault Captur, Peugeot 2008).