The Fiat-Chrysler Group sold 4.35 million PCs + LCVs

The Fiat-Chrysler Group sold 4.35 million vehicles worldwide (representing an increase of 3.5% compared to 2012). Last year Fiat (Fiat-Alfa-Lancia) and Chrysler (Chrysler-Dodge-Jeep) sold most of their production in North America (2.36 million units).

In addition, the Group sold 980 000 vehicles in Europe (-3.3%), 950 000 in South America (-2.9%) and only 60 000 in Asia (+60% due to the launch of the Fiat production in China).

The majority of vehicles sold in North America have been under Chrysler, Dodge and Jeep brands. The majority of vehicles sold in Europe, South America and China have been under the Fiat brand.

It is estimated that 2.60 million vehicles were sold by Chrysler and 1.75 million by Fiat (against 2.20 million and 2.0 million respectively in 2012). The best-selling model is the Chrysler Dodge Ram pick-up (480 000 units).

The Fiat part of the group has been in strong decline for several years, not only because the European market has fallen sharply since 2007, but also because the renewal of its models have been repeatedly postponed. The Fiat brand is now focused on segments A and B. The Alfa and Lancia brands are positioned on a  "Premium" segment but performed very low sales figures. The best-selling Fiat is the  Palio / Siena (420 000 units), mainly sold in South America.

14-08-4  

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