Opel is reorganizing its entry range models (segment A)

With the imminent end of life of the Agila (2014), Opel is reorganizing in Europe its entry range models (segment A). Opel's entry level model will no longer be a five-door hatchback with a design based on that of a Suzuki (ie the Splash), but a small three-door hatchback, the Adam. The launch of the Adam dates back to 2012, and it better matches the current market for small Premium sedans (like the Fiat 500, segment A and the Citroën DS3 segment B).


The Adam will also soon be marketed in a soft top version (like the Fiat 500 and DS3) and in a "mini-crossover" version (like the Fiat Panda) but without AWD.


When observing production levels of both the Opel Agila and Opel Adam sold in the same markets we can see that the two curves intersect in 2013, proof that the Agila no longer corresponds to the request of the market (this model has been declining continuously since 2009) while the Adam better corresponds to the current demand, this model is expected as of 2014 to surpass the production levels of the Agila during its best year (2008). The Agila is produced at the Suzuki plant in Hungary (Esztergom) and the Adam at the Opel plant in Germany (Eisenach).


As for the Corsa (segment B), positioned just above the Adam in terms of range, it will be restyled next fall.


14-09-4  

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