- A single model was presented on the Lancia booth at the 2014 Geneva Motor Show : the Ypsilon. The rest of the range was absent (Delta, Flavia, Thema, Voyager). This is the first time that the stand of the Italian firm was so empty. Is this a herald of the end of the brand?

- The leadership of the Fiat-Chrysler Group has recently stated that the Lancia brand would now be reserved for Italy and will market a single model. A brand with a single model in a single country, this means the group is killing the brand softly. Autobianchi met the same fate in the 90s.

- After the takeover of Chrysler by Fiat in 2010, they decided to remove the Chrysler brand in Europe and replace it by Lancia, they did it by renaming its models : the 200 (Flavia), 300 (Thema) and Voyager (Voyager). The expected success was not met and the sale figures of the renamed Chryslers under the Lancia name became confidential.

- In the groups brand management , Fiat has always struggled to have the Alfa and Lancia brands coexist, both brands have a premium positioning with little differentiation. And these two brands weren't a match for German brands such as Audi, BMW and Mercedes who have developed and diversified themselves. Especially as the Fiat-Chrysler group is now boosting the Maserati brand. Under these conditions, wedged between the Alfa brand and German brands on the one hand, and the Maserati brand on the other, Lancia has no more significance on the world market.